About Rustic Routes Boutique

Welcome to Rustic Routes Boutique

Welcome to Rustic Routes Boutique — a little dream built with a whole lot of heart.

Rustic Routes Boutique began with a vision between a mom and daughter duo who have always shared a special bond, a love for style, and a passion for people. What started as a simple conversation quickly became something so much bigger than we ever imagined, and today Rustic Routes is a place we are proud to share with our community.

I’m Jacey, and after graduating from Oklahoma State University with a degree in Agricultural Business, I got married, became a mama to my beautiful baby boy, and made our home in Chandler, Oklahoma.

As much as I loved staying home with my baby during that first year, I knew I wanted something more too — something that would allow me to be present for my family while building something meaningful for myself and my

Somewhere between motherhood, small-town life, and dreaming about what could be, I casually mentioned to my mom, Misty, that I had thought about opening a boutique. I wanted to create a place right here in Chandler where women could find the perfect outfit, thoughtful gifts, baby items, beauty favorites, self-care must-haves, and special pieces for the people they love — all without having to drive to the city.

My mom was instantly all in.

What started as a simple conversation in October 2024 quickly turned into something so much bigger than we imagined, and on December 16, 2024, Rustic Routes Boutique officially opened its doors.

More Than a Boutique

From the very beginning, this boutique has been about more than just shopping. It has been about creating a place where people feel welcome the moment they walk in.

A place where moms can bring their babies and browse without stress. A place where you can find the perfect gift for your best friend, your husband, your kids, your mom, or yourself. A place where you leave feeling confident, inspired, and a little more like you.

At Rustic Routes Boutique, we want every customer to come through our doors and leave feeling amazing.

Why We Chose the Name

Since we are located in Chandler, Oklahoma on historic Route 66, we wanted our name to reflect the place we call home, which is where “Routes” came from.

Early on, we leaned a little more rustic in our decorating style, so Rustic Routes Boutique felt like the perfect name. As the boutique came to life, though, we quickly realized we are much more boutique chic than rustic. We love pink, polished, feminine style far more than a rustic western look.

By the time we realized that, we were already far enough along that changing the name just did not feel right — and we had already fallen in love with it. So while our name includes “rustic,” our style is definitely more chic boutique with a Route 66 heart.

The Heart Behind Rustic Routes Boutique

While I run the day-to-day side of the boutique, my mom is the heart behind so much of what happens in the background. She helps with product ideas, website details, merchandising inspiration, and all the behind-the-scenes support that keeps this dream moving forward.

She also loves coming in and refreshing the store for every new season, and lovingly refers to Rustic Routes as her “retirement plan.” We are still hoping one day she will make the full move to Chandler and be here even more.

Together, we built Rustic Routes Boutique to be a space that feels stylish, welcoming, and full of heart — a place with something for everyone and a whole lot of love behind it..

Why We Do What We Do

We opened Rustic Routes because we wanted Chandler to have a place where people could find unique clothing, gifts, baby items, skincare, beauty products, and special pieces for every occasion — without having to drive to the city.

More than anything, we wanted to create a space rooted in community, connection, and confidence. Whether you are shopping for yourself, your family, or the perfect gift, we want you to feel cared for every step of the way.

Come Shop With Us

We are so grateful to serve Chandler and the surrounding communities, and we would love for you to stop by, shop with us, and let us help you find your next favorite thing.

Come see us at Rustic Routes Boutique — where style meets heart, and every piece is chosen with you in mind.